The first step towards investing in the stock market is finding the
right stockbroker. Choosing the right broker is often the difference
between investing success and failure. To justify his or her commission,
your broker must help you profit from opportunities while guarding
against market risks. Therefore, while choosing your broker, we
recommend that you look for the following qualities:
Volatile emerging stock markets are often driven by a herd instinct,
with investors stampeding in or out at the same time. Quality
research provides investors the ability to anticipate market trends
well in advance, and thus stay ahead of the herd. Your broker
should have a record of successfully forecasting such trends.
Macro economic forecasting, technical analysis capability and
early market intelligence are essential requirements.
Along with market timing, stock selection is a key part of the investment
process. A broker must be able to locate hidden stock values for
clients that the rest of the market has overlooked. This is achieved
through incisive, original fundamental analysis of individual
sectors and companies. Select a broker with a top quality research
team covering all major sectors and stocks.
Quality research underpins all of Taurus' principal activities.
Timely research publications
We regularly update our clients on macroeconomic, stock market and
sector trends through our daily briefings and other periodical
research publications. Clients are also provided with timely recommendations
on individual stock prospects. Our research advice is based on
a continuous and detailed evaluation of economic indicators, industry
and company specific information.
Our research advice is available to all our clients free of cost.
Technology and information systems
Apart from a core team of in-house professionals, our research facility
includes an online financial and economic database, a comprehensive
stock of books, journals, reports and statistical publications.
Taurus also provides research and consultancy services in areas such
as finance, industry, trade, macro and micro economic policies.
Once your order has been placed, you would wish to ensure that your
broker executes it efficiently. By that we mean buying or selling
the quantity you want at the best possible price. Efficient execution
requires a combination of sharp dealing skills, market intelligence
and a large diversified client network. The last is a key quality
to look for in a broker: a widespread client network allows a
broker to quickly cross match client orders in illiquid stocks.
Large client base
Taurus' brokerage services cater to local and foreign institutional
clients such as mutual funds, unit trusts, investment banks, insurance
companies, brokerage firms, and selected individuals. We have
established ourselves as a premier brokerage house in the Pakistan
market on the strength of swift and transparent execution capabilities
and an unrivalled ability to match large and difficult cross trades.
Brokers are often faced with conflicts of interest between their own
trading positions and their clients' orders. Thus trading integrity
is vital if you are to receive the best possible prices from your
broker. Choose a broker with a market reputation for integrity.
Client confidence is our key concern
At Taurus, we recognize that client confidence is the foundation of
our business. We apply rigorous internal procedures to avoid potential
conflicts of interest, and ensure that our actions are always
underlined by transparency.
Adequate capital backing
Brokers often deal with clients on a delivery versus payment basis.
This means that if you buy (sell) shares you will make a payment
(deliver shares) first and receive shares (payment) later. You
are thus exposed to a settlement risk. Make sure that your broker
has an adequate capital base and shareholder backing to protect
you against settlement risks.
In addition to our equity capital, we have the backing of the
substantial financial resources of our sponsoring institutions.
Quality of human resources
The success of a financial services company rests on the quality of
its people. To deliver the quality of service that you as a client
are entitled to, a broker must employ the best human resources
At Taurus you will be cared for by a team of experienced, dedicated
professionals, with a commitment to excel at what we do. We recognize
that ours is a service industry, where technical excellence alone
is not enough. Each one of us at Taurus, therefore, works at
building long-term relationships, based on winning
the trust, confidence and loyalty of our